Our Brand Story
Designed by a board certified optometrist, The Eye Appeal Cosmetics was created to enhance your natural beauty, while focusing on maintaining a healthy environment for your eyes. Our collection of vegan, cruelty free products are built on the premise that your eyes and skin deserve to look and feel beautiful. At Eye Appeal Cosmetics, we believe you shouldn’t have to pick between your health and beauty, you deserve the best of both. Welcome to Eye Appeal Cosmetics, we are so happy to see you!
The Eye Appeal Cosmetics was designed to give you the perfect combination of beauty and eye health. We put the health of your skin and eyes at the forefront, using clean, vegan, hypoallergenic ingredients.
Eye Appeal Cosmetics will be a large scale, ecommerce company, that leaves a positive mark in the industry. Eventually expanding beyond eye makeup, to a full range of products, including foundation, eye cream, eyebrow and lash serums, makeup removal, each product will provide the customer with a luxurious, spa-like experience in the comfort of their own home.