Made For Women Without Limits

Luxury, Vegan, Cruelty Free Cosmetics intentionally created to make women feel sexy, empowered, and sophisticated with their eye health in mind.

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Doctor Developed

Non-Toxic

Cruelty Free & Vegan

Eye Envy Collection Set

Bundle set including our Eye Envy Eyeshadow Palette, Lash Luxe Extension Mascara, and Precision Ink Eyeliner.

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  • Our Brand Story

  • Designed by a board certified optometrist, The Eye Appeal Cosmetics was created to enhance your natural beauty, while focusing on maintaining a healthy environment for your eyes. Our collection of vegan, cruelty free products are built on the premise that your eyes and skin deserve to look and feel beautiful. At Eye Appeal Cosmetics, we believe you shouldn’t have to pick between your health and beauty, you deserve the best of both. Welcome to Eye Appeal Cosmetics, we are so happy to see you!

  • Our Mission

  • The Eye Appeal Cosmetics was designed to give you the perfect combination of beauty and eye health. We put the health of your skin and eyes at the forefront, using clean, vegan, hypoallergenic ingredients.

  • What's Next?

  • Eye Appeal Cosmetics will be a large scale, ecommerce company, that leaves a positive mark in the industry. Eventually expanding beyond eye makeup, to a full range of products, including foundation, eye cream, eyebrow and lash serums, makeup removal, each product will provide the customer with a luxurious, spa-like experience in the comfort of their own home.

Our Brand Story

Designed by a board certified optometrist, The Eye Appeal Cosmetics was created to enhance your natural beauty, while focusing on maintaining a healthy environment for your eyes. Our collection of vegan, cruelty free products are built on the premise that your eyes and skin deserve to look and feel beautiful. At Eye Appeal Cosmetics, we believe you shouldn’t have to pick between your health and beauty, you deserve the best of both. Welcome to Eye Appeal Cosmetics, we are so happy to see you!

Our Mission

The Eye Appeal Cosmetics was designed to give you the perfect combination of beauty and eye health. We put the health of your skin and eyes at the forefront, using clean, vegan, hypoallergenic ingredients.

What's Next?

Eye Appeal Cosmetics will be a large scale, ecommerce company, that leaves a positive mark in the industry. Eventually expanding beyond eye makeup, to a full range of products, including foundation, eye cream, eyebrow and lash serums, makeup removal, each product will provide the customer with a luxurious, spa-like experience in the comfort of their own home.

Our Values

Beauty- Enhancing your natural beauty

Health- Prioritizing the health and sensitivity of eyes and skin

Expertise- Our collection was developed and created by a board certified optometrist

The Luxury Line

Eye Envy Eyeshadow Palette

Featuring a mix 18 colors of shimmer and mattes. The matte shades are highly pigmented and blends effortlessly. The shimmer shades are vibrant and creates a subtle sparkle for a gorgeous finish. 

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Lash Luxe Mascara

This volumizing mascara is great for luxurious, flattering lashes that won’t smudge or clump. The mascara is also buildable, so you can apply as many coats to achieve your desired look. This mascara is not waterproof, but is long-lasting.

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Precision Ink Eyeliner

This ultra fine tip and precise eyeliner makes it a perfect choice for makeup newbies and beauty gurus alike. This eyeliner dries down matte for long-lasting wear.  This eyeliner delivers an intense, vibrant black color that glides on silky. 

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Magnetic Eyeliner and Lashes

You will have an instant pop of glam with these magnetic lashes! Three pairs of 3D Magnetic Eyelashes and One Tube of Magnetic Eyeliner. Reusable up to 25 times with proper care.

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  • Meet the Founder, Dr. Candice

  • Wife, mother, and Board Certified Optometrist, Dr. Candice developed a health & beauty brand that combined her passions for beauty + eye health.
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  • Optometrist Developed

  • As an optometrist, Dr. Candice wants to be able to educate her audience about the proper way to use makeup and skincare.
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  • Clean Cosmetics

  • Dr. Candice used her expertise to create Visual Eye Appeal cosmetics with clean products that are non-toxic, vegan, and cruelty free.
Shop Cosmetics

Meet the Founder, Dr. Candice

Wife, mother, and Board Certified Optometrist, Dr. Candice developed a health & beauty brand that combined her passions for beauty + eye health. Shop Cosmetics

Optometrist Developed

As an optometrist, Dr. Candice wants to be able to educate her audience about the proper way to use makeup and skincare. Shop Cosmetics

Clean Cosmetics

Dr. Candice used her expertise to create Visual Eye Appeal cosmetics with clean products that are non-toxic, vegan, and cruelty free. Shop Cosmetics