Enhancing Your Natural Beauty

Luxury, Vegan, Cruelty Free Cosmetics

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Eye Envy Collection Set

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  • Eye Envy Collection Set
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    $75.98
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  • Precision Ink Eyeliner
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    $12.98
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  • Lash Luxe Mascara - Elongating Extension Mascara
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    $15.98
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  • Eye Envy Eyeshadow Palette
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    $39.98
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Doctor Developed

Non-Toxic

Cruelty Free & Vegan

The Luxury Line

Eye Envy Eyeshadow Palette

Featuring a mix 18 colors of shimmer and mattes. The matte shades are highly pigmented and blends effortlessly. The shimmer shades are vibrant and creates a subtle sparkle for a gorgeous finish. 

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Lash Luxe Mascara

This volumizing mascara is great for luxurious, flattering lashes that won’t smudge or clump. The mascara is also buildable, so you can apply as many coats to achieve your desired look. This mascara is not waterproof, but is long-lasting.

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Precision Ink Eyeliner

This ultra fine tip and precise eyeliner makes it a perfect choice for makeup newbies and beauty gurus alike. This eyeliner dries down matte for long-lasting wear.  This eyeliner delivers an intense, vibrant black color that glides on silky. 

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Magnetic Eyeliner and Lashes

You will have an instant pop of glam with these magnetic lashes! Three pairs of 3D Magnetic Eyelashes and One Tube of Magnetic Eyeliner. Reusable up to 25 times with proper care.

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  • Meet the Founder, Dr. Candice Moore

  • Wife, mother, and Board Certified Optometrist, Dr. Moore developed a health & beauty brand that combined her passions for beauty + eye health.
  • Optometrist Developed

  • As an optometrist, Dr. Moore wants to be able to educate her audience about the proper way to use makeup and skincare.
  • Clean Cosmetics

  • Dr. Moore used her expertise to create Visual Eye Appeal cosmetics with clean products that are non-toxic, vegan, and cruelty free.

Meet the Founder, Dr. Candice Moore

Wife, mother, and Board Certified Optometrist, Dr. Moore developed a health & beauty brand that combined her passions for beauty + eye health. Shop Cosmetics

Optometrist Developed

As an optometrist, Dr. Moore wants to be able to educate her audience about the proper way to use makeup and skincare. Shop Cosmetics

Clean Cosmetics

Dr. Moore used her expertise to create Visual Eye Appeal cosmetics with clean products that are non-toxic, vegan, and cruelty free. Shop Cosmetics